Promotion

Record companies have many ways to promote a new album or single. Artists such as Lady Gaga and Beyonce gave whats known as a star vehicle, where they've managed to make themselves a brand, for example Beyonce has appeared in films which Lady Gaga has launched her own brand of headphones.

Another way that record companies promote their new material is through the internet. Unsigned bands rely on this especially because they know that theres a huge amount of people that use the internet and that they can get their music across to a lot more people than just playing some local gigs. They use websites such as Myspace and YouTube and also use social networking sites such as Facebook to keep in contact with fans. You can also buy a band or artist's song or album by just clicking a link on a website now, which makes access to music much easier and quicker.

More mainstream bands also have Television, Radio and Magazines to help promote their new material. A band or artist could go on a popular chat show and play a new single at the end. They can appear in a magazine and have a feature interview in that particular issue and they can also do a radio interview at some of the busiest times when people are listening, for example, during the morning rush hour.